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YouTube is introducing a new ad format that everyone will hate

YouTube is launching a new 30-second ad format, which could make watching YouTube on your TV increasingly annoying.

During the YouTube Brandcast event this week, the company unveiled a new unskippable 30-second ad format, exclusively targeting top-performing content viewed on connected TVs.

According to YouTube, the previous format of two consecutive 15-second ads will be replaced by the new 30-second design. However, the shorter 15-second ads will remain available.


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