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Secrets of using AI and data to supercharge customer engagement

Presented by Twilio

The modern business playbook addresses a wide range of strategies and metrics for gaining and retaining customers: lead generation, return on ad spend, conversion, customer retention, customer lifetime value.

But there is a dimension that stands apart, and that’s customer engagement. This refers to using first-party data and real-time personalization to connect with and engage customers at every stage of their journey, from prospect to buyer to user.


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