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Quantive enlists generative AI to help improve business strategy for enterprise

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Generative AI isn’t just about writing text or creating interesting images — it can also serve as a foundation for business strategy and decision-making.

That’s the direction that strategy execution vendor Quantive is taking for generative AI: Using it in a way that will help organizations make better decisions. The company was formerly known as Gtmhub and rebranded in December 2022.


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