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OfferFit gets $25M to kill A/B testing for marketing with ML


Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.


“A/B testing is dead” proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former cofounder of education software startup Reasoning Mind.

It’s a bold proclamation, but one the company is confident it can back up for brands…



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