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Machine learning could fix the prioritization problem in B2B tech sales


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The rate that B2B technology sales teams successfully close deals and win customers hinges on how well they can target not just the right customers, but how quickly they can sift through the noise to pluck them out.

That statement isn’t breaking news, but as many, if not most, B2B sales teams know, efficient and precise prospect targeting has been far easier said than done. Prioritizing unripe…



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