Software users are four times more likely to switch to other applications after a poor experience with the software, such as persistent issues, frequent crashes or errors, or an unintuitive user interface. To meet the ever-changing needs of users, software developers can leverage predictive analytics. This is the use of user data history, statistical modeling, and machine learning to predict or influence future decision-making.

Recent studies also show that only 23% of companies use predictive analytics to predict customer demands. When the goal is getting reliable and actionable information, a software developer can be guided by the…