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Google reportedly kills its AR glasses project — for the third time

Here it is again — an inevitable fate tech enthusiast suspected as a pattern now becomes an expectation.

Google is sunsetting another augmented reality (AR) effort, cleverly called Project Iris. They already pulled Enterprise Google Glasses from shelves years ago.

Previously, cybersecurity threats and failed investments were its downfalls. Is the same true this go around, proving Google has a foundationless belief in this technology? Or did something arise from the…

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