Six months ago, Google didn’t appear remotely worried about its search business. Then OpenAI’s ChatGPT was unleashed, and Microsoft’s Bing spawned a chatbot.
At Google’s annual I/O conference today, the search giant announced that it will infuse results with generative artificial intelligence technology similar to that behind ChatGPT. The company is launching an experimental version of its prized search engine that incorporates text generation like that powering ChatGPT and other advanced chatbots.
Google’s reimagined search still…