Premium lifestyle brand Tommy Hilfiger today launched a cross-metaverse virtual hub in partnership with 3D technology and virtual reality (VR) platform provider Emperia. As part of the launch, the retailer is simultaneously unveiling several virtual experiences across various platforms, including Decentraland, Roblox, Spatial, DressX and Ready Player Me.
To simplify the process of navigating among these virtual worlds, the Emperia platform will provide a central hub to easily move in and…