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Did Instagram Just Kill Linktree?

Thirteen months ago, Linktree, the link-in-bio company that allows creators to collect links to different platforms in a single, easily digestible page, announced its latest funding round. The $110 million of investment from financial backers including Index Ventures and Coatue Management put Linktree in a pretty enviable position: It was valued at $1.3 billion.

Just over a year on, things look different. On his Instagram account, Meta CEO Mark Zuckerberg announced that Instagram users can now add up to five links to their bio on the app….

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