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Challenges and solutions defining the 2024 marketing landscape

Presented by Celebrus

Major privacy and data challenges for the marketing world are looming over the final months of 2023, and they’ll significantly impact marketing trends moving into 2024 and beyond. Three issues in particular will be driving these challenges and the trends they spark, says Ant Phillips, CTO at Celebrus: 1) generative AI; 2) the war of attrition between third-party analytics vendors and the big platforms making privacy changes; and 3) the regulations that are driving…

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