Amazon may still be king of the cloud, but in recent months it’s had to watch its two closest rivals, Microsoft and Google, steal the spotlight with brilliant but error-prone chatbots that use cutting-edge “generative” artificial intelligence models.

Today, Amazon announced it’s joining the generative AI race. Not by launching its own chatbot, but by making two new AI language models available through its cloud platform, Amazon Web Services, which customers will be able to use to build their own bots. 

The past few months have seen the…