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AI beyond the buzzwords: Choosing the right automations to elevate customer experience

Presented by Zendesk

Large language models (LLMs) are really nothing new as they have formed the basis of AI initiatives for many companies during recent years. In the wake of OpenAI unleashing ChatGPT into the wild, layperson awareness has exploded, and with it, a wider understanding of the capabilities of LLMs and generative AI. As a result, business leaders are realizing that generative AI is crucial to stay competitive across industries.

“What’s changing right now is the tools…

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